A Survey of the Popularity of the 4 types of Coffee Brands
The highest consumer of coffee belongs to the age range of 25-34 years old, followed by 35-44 years old. In both age groups, Coffee D was shown to be highly preferred among all brands, with Coffee A in the second lead.
The participants ranked the characteristics of Coffee D and Coffee A from 1 to 5, with 1 being “less preferred” and 5 being “highly preferred”. At a glance, the rankings for both coffees follow a similar trend to each other, with low preference for bitterness with slightly stronger acidity. However, the bitterness in Coffee A was observed to be ranked higher compared to Coffee D, which can be hypothesized as the reason for Coffee D to be more favoured over Coffee A.
